Company Overview
Vested Technology Corp. ("Vested.ca") is a leading Canadian equity crowdfunding platform that connects startups with investors. Since 2015, Vested.ca has facilitated over 12,000 transactions and funded 100+ projects, allowing businesses to raise up to $500,000 annually. By offering a secure online platform for payments, registration, and share issuance, Vested.ca makes investing in early-stage ventures seamless—starting from just $100.
The Challenge: Inefficiencies in Payment Processing
As Vested.ca expanded, its existing payment infrastructure struggled to support the platform’s growth. The reliance on cheque payments and an outdated third-party provider resulted in significant inefficiencies. Payments often took over three weeks to process, causing delays in fund releases for startups. Additionally, the lack of credit card payment support limited investor participation, while the manual reconciliation process created unnecessary administrative burdens for the finance team.
Without real-time payment tracking or streamlined processing, Vested.ca faced challenges in maintaining optimal cash flow and ensuring timely access to funds for the startups it supported. These limitations underscored the need for a more scalable, secure, and efficient payment solution.
The Solution: Implementing a Modern Payment Infrastructure
To address these challenges, Vested.ca partnered with Chiizu to implement a white-label payment gateway. This solution provided:
- Expanded payment options, including credit cards, Interac, and bank transfers, improving accessibility for investors.
- Faster settlement times, reducing fund release periods from over three weeks to just one to two business days.
- Real-time payment tracking, allowing the finance team to monitor transactions and streamline reconciliation.
- Enhanced security measures, including full PCI DSS compliance and encryption technologies to protect investor data.
By integrating this payment solution, Vested.ca was able to modernize its payment infrastructure while ensuring compliance with industry security and privacy standards.
Key Metrics
90%
reduction in payment processing times30%
increase in investor satisfaction with faster transaction and flexible payments3x
more payment methods
"We’ve worked with numerous payment providers, but Chiizu was the only one that truly addressed all our pain points. Their team was exceptional to work with—knowledgeable, responsive, and committed to our success. Since implementing their solution, we've significantly improved investor satisfaction and seamlessly scaled our operations. The streamlined payment process has been a game-changer for our platform."
Featured Products
Discover the smart payment solutions that helped Vested.ca cut costs, speed up transactions, and simplify business operations.
White-label Payments
Provide a fully branded payment solution, utilizing our secure and PCI-compliant infrastructure to offer a seamless payment experience under the Vested.ca brand.
Domestic EFT Payments
Allow Vested.ca to process fast and secure domestic EFT payments, ensuring smooth and reliable fund disbursements to businesses while improving operational efficiency.
Credit Card Acceptance
Enable seamless credit card processing, making it easier for investors to contribute to projects quickly, securely, and with greater convenience.
Results and Business Impact
Following the implementation of the new payment gateway, Vested.ca experienced immediate and measurable improvements. The ability to accept credit card payments significantly increased investor participation, as more individuals could invest conveniently. This enhancement not only raised the average investment size but also contributed to an overall increase in total funds raised for projects.
Operationally, the finance team benefited from streamlined payment tracking, reducing administrative workload and improving fund allocation accuracy. With settlement times shortened to just one to two business days, Vested.ca improved its cash flow management and ensured startups received their funding faster.
Beyond efficiency gains, the new payment system strengthened Vested.ca’s ability to support a broader range of investors and businesses, reinforcing its position as a leading equity crowdfunding platform. The enhanced payment experience fostered trust among investors and startups alike, ultimately driving greater success for fundraising campaigns.
Conclusion
By adopting Chiizu’s white-label payment gateway, Vested.ca transformed its payment operations, enabling faster fund transfers, improved investor engagement, and greater financial efficiency. The shift from outdated payment methods to a modern, scalable infrastructure positioned Vested.ca for sustained growth, ensuring its ability to support startups with seamless and secure investment transactions.
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Made with 🍣 in Vancouver
Chiizu Inc. is regulated by Financial Transactions and Reports Analysis Centre of Canada (FINTRAC) with registration number M20764530. Banking services in United States provided by Community Federal Savings Bank, Member FDIC.
